The iPint. Yes. That iPhone application that's been proudly sprayed across the creds of a certain ad agency as proof of their digital skills and fast paced ability to crack a simple idea that is spread by thousands.

Admit it - we've seen at least one plank in the pub using it - quaffing their imaginary lager to the delight of their equally hilarious chums.

And each time that H&G logged into the apps page - there it was - a constant reminder of what seemed to be a great, easy and of course free idea that users by their thousands downloaded much to the delight of Carling, the brand attached to the free Ap.

Except in a classic and frankly typical twist turns out the idea wasn't theirs. One of the team had seen it in America and decided to take the idea for their client.

Granted they offered to buy the licence from Hottrix (the actual creator), who politely declined as they were shifting plenty of units at $2.99 a pop.

So BMB thought, sod it, and stole the idea anyway. Allegedly of course.

Currently the latest state of play is that Hottrix are sueing for £7m for lost revenues and irrepparable damages.

Which brings me to this thought. If you blatently rip off someones elses idea and badge it as your own, then frankly, you deserve all you get.