Sometimes, dear readers, this august organ addresses the more pressing matters in life. At others a more laconical eyebrow is raised at the curios that surround us. This entry is just one of those.


It was with great delight that we recently saw a feature about the deception of squirrels. Apparently 1 in 5 of all 'nut burials' are actually faked. Indeed, when rumbled at their wicked wheeze they are actually then prone to increase their fakery. Holes are dug. Leaves carefully spread over the top. Yet not a nut is to be found. All in an attempt to hide the real stash.


So why were we so tickled you may ask ?

Because we've found someone comparable to our much loved John Malkovich. Finally the mantle of the 'guilty of plenty of acting' award can be passed to a more deserving hero.

A philosophical debate has long meandered around the question 'if a tree falls in the forest and nobody is there to hear it, does it make a sound?'.

And with advertising awards season open for another year we at H&G pose this question. If you make a 90" cut of your tv ad, convince a minute satellite station to run it at 4am and then claim that this was a campaign. Can you in all concience claim this as great work ?

We have one job to do. To create great work which enlightens, amuses or informs the people we hope will buy our clients products. So stop creating things just for your own vanity and start making ads that do the job the client pays you to do.

In 2004 we had Supersize me. But as of tonight we have a new hero. Mr Hugh Fearnley Wittingstall and his campaign to rid the supermarket shelves of £2.50 intensively farmed chickens.

Now H&G doesn't put its shoulder behind any petition but as our profile picture may show we are rather fond of good food, indeed the afore mentioned chef first introduced us to the 12 bird stuff so his words carry good sooth.

The campaign starts tonight on Channel 4 and here is the first of the many facts this rather good programme covered. The average number of birds per metre squared is 17.

We repeat 17.

So if you have but one resolution this year - if you can afford not to don't buy anothe £2.50 chicken. To show how you feel go to his website and sign up. As of 15 minutes into the programme there have been 22,435 signups. We'll update you tomorrow on the latest figures.

Next week, a return to more light hearted matters.