In 2004 we had Supersize me. But as of tonight we have a new hero. Mr Hugh Fearnley Wittingstall and his campaign to rid the supermarket shelves of £2.50 intensively farmed chickens.

Now H&G doesn't put its shoulder behind any petition but as our profile picture may show we are rather fond of good food, indeed the afore mentioned chef first introduced us to the 12 bird stuff so his words carry good sooth.

The campaign starts tonight on Channel 4 and here is the first of the many facts this rather good programme covered. The average number of birds per metre squared is 17.

We repeat 17.

So if you have but one resolution this year - if you can afford not to don't buy anothe £2.50 chicken. To show how you feel go to his website and sign up. As of 15 minutes into the programme there have been 22,435 signups. We'll update you tomorrow on the latest figures.

Next week, a return to more light hearted matters.