A few posts back my erstwhile partner at H&G coined a new phrase in the lexicon of career prospects. 'Doing a Caruso', for any new readers, is that glorious moment when a celebritys over inflated ego convinces them that they are better than the slimy vehicle they rose from.

Well, we have another one for you. I give you Tim Lovejoy.

Now Tim was part of one of the greatest Saturday morning couples in history. Tarrant and James on Tiswas, Schofield and Greene on Going Live and finally Lovejoy and Chamberlein on Soccer AM. Not a Saturday morning went past that he didn't bring a ray of sunshine to our couch bound viewing - bouncebackability, graaaavy, even the Geordie biscuits...all had charm and flair.

But not for our Tim. He's going to better things, pink shirt firmly packed in his kit bag.

Tim...you've blown it.

(Tim can now be seen presenting 'Something for the weekend', a cookery programme on Sunday mornings)

The Hard Sell, the regular Guardian Guide piece, has long been the primo place for good old fashioned advertising creative bashing. But it's been rather off form lately. Cutting satire has become a tad forced and H&G are more than a little saddened by this.

So we have great hopes that they should have noticed tonights airing of the new AA work. The lasting legacy of Claire Salmon as their Marketing Director was to ditch the wondeful '4th Emergency Service' for...wait for it 'Just AAsk'. Right. Hmmm. Okay then.

She was promptly given the boot.

But this is even better. Having just about got them back on track with a group of simpering accolytes clad in cheap suits (the AAteam - how do they come up with such genius?), desperately trying to please their smug, silver haired leader the current agency seems to have panicked. Clearly their latest ad tracking has shown that consumers think that the AA is cold, smug, and as patronising as their creative work. So they've opted for the cuddly approach.

I don't really want to spoil it...Suffics to say, the bottom drawer from every single Coke brief in the 80's has just been cleaned out. Singing AA members prance around in their yellow clothing in a way that Halifax Howard himself would reject as faux-naif obseqiousness. Selected patrol men skip and leap around despensing joy to one and all via the medium of a Maria Carey cover version - and the closing caption on one twinkly eyed miscreant as he gurns inanely into the camera is so vomit inducing it's more International Rescue than anything else. Utterly, bowel- emptyingly awful.

A Cannes Lion clearly beckons.