A philosophical debate has long meandered around the question 'if a tree falls in the forest and nobody is there to hear it, does it make a sound?'.

And with advertising awards season open for another year we at H&G pose this question. If you make a 90" cut of your tv ad, convince a minute satellite station to run it at 4am and then claim that this was a campaign. Can you in all concience claim this as great work ?

We have one job to do. To create great work which enlightens, amuses or informs the people we hope will buy our clients products. So stop creating things just for your own vanity and start making ads that do the job the client pays you to do.