11.34 Jack says "I remember studying in college John Major's election victory in '92 as a demonstartion of how market research - which had Labour MILES ahead - is inadequate as a predictor of human behviour. Major won, but the polls had him losing by 6-7%; but when asked, people would not admit they were Conservative...but they did - in privacy - vote that way.

Analogy to America? Well, who, to a pollster, would admit they were a racist?