Here at H&G we've been a little tardy of late. Work and a few other commitments to the cause have left us a little short of time, but there's nothing like poor work to pull us back into the game.

However there's nothing even more like poor work that costs clients a fortune to really get our mouths foaming.

Reader, we present for your scrutiny, the latest National Insurance Savings ad.

3 months ago : After several failed tissue meetings, 'Agency' runs out of ideas

2 months ago : Late one night the bottom drawer of 'Celebrity' gets broken open.

Today : A Caruso like montage of clever Celebs expouds the joys of NIS.

Now don't get us wrong. We know people. And people sometimes like those nice men off the telly. They trust them a little more than offficial looking folk in white costs professing clinical trials. But we should credit them with the ability to spot phony, poorly scripted, bowel-slackeningly bad copy.

It's nothing short of the worst ever 'perfect day' take-off ever audaciously presented and then bought by any single client.

Good luck credit crunch.