Advertising is a subject H&G known a little bit about. So it is with great pleasure we salute some of the finest copy known to man in the latest IAMS cat food TV ad. Yes, folks, it really does end with the line: "I can't get up in the morning without my furry alarm clock." This is in reference to a cat, ladies and gentlemen.

Already the ad has a cult - that is not a misprint - following on the interweb, with a search for the phrase yielding 6,310 hits on google at 15.14pm GMT today.

Honourable mention goes to Kandoo training nappy/pants whose "You are the Lord of the Loo" gets 400 odd hits. But really, Mr. and Mrs. client, are you seriously signing this stuff off? Can't you picture your creative agency chuckling behind your back?