"The way I know Ashley Cole, he is a very honest, genuine guy." So said Thierry Henry in today's Guardian. Now, first, it must be said that H&G approve of Thierry Henry; so much so in fact, that H&G consider him a close personal friend. Even though we've never met. And so we are overjoyed at this ringing endorsement of our principles and teachings; indeed, readers, H&G would be most grateful if you felt amenable to spreading the Honest and Genuine word wherever ye may be.

Viral meme propanda over with, we move to our second, more unsavoury, point. And it is this: Ashley Cole is patently not an Honest and Genuine guy. We are, of course, far beyond muckraking over that incident. So much so that there is no link here (also, Mr Cole is historically litigious); however, we feel that perhaps a correct usage of the terms ought to be strictly enforced by ourselves and by you, our army of loyal readers. Let the campaign begin here and now.