A quick update on the My Furry Alarm Clock count on google:

as of noon GMT 23rd January the count is up to 12,800. Catch the fever and spread the word!

Advertising is a subject H&G known a little bit about. So it is with great pleasure we salute some of the finest copy known to man in the latest IAMS cat food TV ad. Yes, folks, it really does end with the line: "I can't get up in the morning without my furry alarm clock." This is in reference to a cat, ladies and gentlemen.

Already the ad has a cult - that is not a misprint - following on the interweb, with a search for the phrase yielding 6,310 hits on google at 15.14pm GMT today.

Honourable mention goes to Kandoo training nappy/pants whose "You are the Lord of the Loo" gets 400 odd hits. But really, Mr. and Mrs. client, are you seriously signing this stuff off? Can't you picture your creative agency chuckling behind your back?

Time flies when the corporate whip cracks. Indeed both sides of H&G have been forced (often by candlelight) to work long hours for our current masters, which has stilted our usual output.

So as a tour de force and a healthy return to one of our favourite subjects we bring you the.....bacon cooking alarm clock.

Constructed from a gutted Wal-Mart alarm clock, 2 rather spunky 100-watt halogen lamps and a healthy love of one of gods greatest foods we can only imagine the wonderful rousing that takes place each morning.

Our only minor concern is the obvious and clear design flaw - there's nowhere to add the cheese. WP